COPY BY KATIE
Clever content created daily.
SKILLS
MARKETING
Digital Marketing
SEO Strategy
UX Writing/Design Concepting
Integrated Campaigns
Promo Planning
EDITORIAL
Editorial Planning/Calendar
Content Strategy
Trend Research
Brand Voice
Copywriting
Seasonal Campaigns
Brand Campaigns
Blog Planning
Editing
Managing Writers
For a synopsis of this page, check out my resume HERE.
Hello there…
Hey! I’m Katie, a senior copywriter, editor, and content strategist with over 13 years of writing experience. I have an editorial mind with a knack for using brand voice to tell authentic, impactful stories. My background in lifestyle writing, e-commerce brand copywriting, and digital marketing has given me a unique skill set for producing conversational and engaging copy for campaigns, blog posts, email, social posts, and everything in-between. I believe in smart, simple messaging that inspires people to live their best lives. And I’m a visual thinker who enjoys bringing campaigns to life through collaboration, storytelling, design, and quality user experience.
Formerly the Senior Copywriter at Tuft & Needle, I wrote copy for site, digital marketing, and print for all 4 Serta Simmons Bedding brands (Serta, Simmons, Beautyrest, and Tuft & Needle). Editorial planning, seasonal campaigns, and promos were a big part of the role as well. I worked with multiple art directors, designers, and marketing partners to plan content and develop messaging and strategies that delivered results. I also managed writers and lead content on new editorial series for blog, email, and social.
Formerly the Senior Brand Marketing Copywriter at Serena & Lily and Senior Copywriter at Knack, I wrote copy for product pages, site features, video, guides, email, social, video, print, and packaging. All while ensuring that it stayed true to brand, on-trend, and objective-focused. When I wasn’t writing, I conceptualized and planned for seasonal campaigns and promotions. I also managed writers, SEO blog strategy, and editorial style guides.
Before brand copywriting, I was a Senior Home + Parties Editor for Brit + Co (a popular women’s lifestyle site). There, I developed my editorial chops and learned the art of storytelling, editorial planning, video production, and script writing. I wore many hats and pitched many content series for site, branded content, and email. I also managed a team of 10+ writers, SEO strategy for the home beat, and an editorial calendar.
In the midst of it all, I have freelanced for brands like Houzz, Havenly, and Scary Mommy by blog writing, developing site content, and consulting on content strategy.
Being a writer and content strategist in such fast-paced environments has helped me develop an exceptional ability to multi-task, manage projects, and produce clever, clickable content daily — both individually and collaboratively.
If you would like to work together, please reach out via email or LinkedIn.